The takeaways on how to write Good content for starters. Writing is not as easy for all as it seems to be. On the contrary, it’s quite challenging. We start with great ideas to write but fail to find words to express those very ideas into a sentence as we progress.
The newbies in this industry jump start with a lot of enthusiasm but find it hard to maintain the momentum, get stuck midway or get frustrated and drop the idea of writing good content. The dream is either over or shattered.
This phenomenon is quite common and you are not the only one to feel the same as a budding writer. Relax, take a deep breath and let’s start to know the fundamentals of writing good content. I will make it very simple and take you to step by step.
Let us first understand what is content. According to Wikipedia, content is the information and experiences that are directed toward an end-user or audience. Content is “something that is to be expressed through some medium, as speech, writing or any of various arts”.
Writing is indeed an art, and so is blogging. Attracting the right for your blog is the science. Blogging is to be crafted with delicacy. A very important aspect of blogging is that it is used as a marketing tool to drive business and increase sales and revenue for a business house. There is a provision for leaving a comment at the end or to get in touch with the organisation for one’s own personal needs.
What is Good Content
Any information, knowledge, thoughts, ideas, when shared across any medium like online or print, is called content. Online content is synonymous with Blogs. The blog is sharing information online. In the initial days of the internet “Blogs” or “weblogs” was a sort of diary on the web.
It is more of an online journal where you can share your daily activities, and communicate information for the readers at large. In other words, blogs are descriptions of the subject matter which one would like to share for multiple benefits. It could be on umpteen topics, like travel, entertainment, medicine, psychology, finance, yoga, innovation and discoveries to name a few.
A blog usually consists of text, images and videos. Every blogger has their own personal style of writing. The order of the blog articles is typically reversed chronologically. The latest one written is usually at the top.
Before we jump to our main topic let us understand briefly “Who blogs” and “Why blog”. Well, they are people just like you and me, fearless and adventurous, willing to post and share their thoughts and events from their life over the internet for the masses. We blog because, we have a voice which as a human instinct, we like to be heard. The Internet being a blessing helps to reach our voices to millions and billions across the globe with no limitation to the geographical and mental blockade.
Know your Audience:
Knowing your audience is the most important factor to create good content. Knowing your audience means that you have to understand what the target audience is looking forward to. If your writing is too random, it will not get to the audience and the whole purpose of creating the content goes in vain. Ask yourself the question. Who is my Audience?
While doing this you need to consider the following:
a) Age group of your target readers.
b) Sex of the Target Audience
c) Economic status
d) Social background
e) Economic status
f ) Education level
Next, you have to decide what they already know about the subject and what value addition you can do for them through your writing. You have to understand what they are looking for and you have to address it accordingly. They should gain by reading your article, that is the whole purpose of your writing. Ask yourself what your readers are expecting from you, as your school teacher always knew what her student would be asking her in context to the subject she is teaching.
Once you are familiar with the needs of your audience you can write much more precisely and make it interesting for your readers.
2. Choose title precisely:
The title plays a very important part in writing content. It is one of the most dynamic tools to drive traffic to your post. The topic should be powerful and catchy. The title often motivates the reader to read further, rather than just browsing over the headings.
While choosing a title the following points should be considered:
a) Title should be unique.
b) Use action words or Keywords.
c) Should raise curiosity.
d) Should have emotional value
e) Use numbers
f) Should be concise and informative.
Always try to create a title that is fresh and original and at the same time, it should be creative and should have the ability to raise curiosity. If the curiosity is missing, no one would be interested to read further. The title should be neither too long nor too short. It should be of a medium length of five to seven words.
It should be self-expressive and suggestive. Do not use a double title. Avoid too much use of the semicolon, commas, and inverted commas in the title. Keep it simple and to the point. Do not use trite quotations as the title as they make very poor titles. Never hurry to create titles. It should be crafted with great care keeping in mind the above-mentioned tips. Creating a Title is an art in itself.
3. Research-based and accurate:
Your writing will only be appreciated and accepted if it is research-based and accurate. Read, read and read before writing. This is the “mantra” for good writing. Do not try to copy and paste. Understand the subject thoroughly before penning it down. Be accurate in sourcing your information. Cross-check with others what they have written.
There is no dearth of material available on the net, in periodicals and in various journals, but at the same time, it should not be a copycat. Edit as many a time as is required till it is able to deliver a clear message. Clarity is an essential element in writing. Try to apply new trends and include new discoveries, innovations and current material. Research-based writing adds value to the subject and is fresh.
No matter how many volumes are written on the subject, the presentation is what matters. Research-based articles with good presentations will make your article a cut above. Always try to provide answers. Question yourself the probable doubts the reader may have and find out the correct and relevant answer. This will make it more acceptable to your readers. When the audience gains something out of your articles you actually acquire their trust and loyalty.
Follow the following points mentioned below.
- Research thoroughly before writing.
- Crosscheck what others are writing.
c) Sourcing should be correct and accurate.
d) Add something new and current.
e) Include Questions and Answers.
f) Clarity of the subject matter.
4. Captivating Subject:
As the name suggests the body of the article should be as captivating as it can. As the title should raise curiosity, the body or the core subject matter should be as captivating to hold your readers to its last.
You have to consider how you can convince your reader to give your writing a fair reading. Your writing should be such that you can catch and hold onto their attention. Here are few points to be considered while writing the body of an Article.
a) Structure it correctly.
c) Add graphics.
d) Simple language.
e) Run examples.
f) Avoid repetition.
Proper structure adds flavour to your writing. Structuring the main body makes a write up easy to understand. Deliver it in such a way that it is fun reading it. The flow should be maintained and any distortion should be avoided. Add graphics to make it interesting. Use simple language.
Don’t use words that are very uncommon or such that one has to refer to a dictionary to understand. Simple languages are more welcomed. Run examples where ever necessary to make it convincing. Avoid repetition to the maximum possible extent otherwise, it will become monotonous and boring. Finally, organize the subject in such a manner that it becomes unputdownable.
5. Update your content:
Last but not the least, if you want to be a good content writer you have to keep on updating your work from time to time. Put yourself within the footwear of your goal audience. Do you want to study content material that is old and stale? The apparent solution right here is no. If a reader finally ends up on one in all your antique articles, you will want them to read it and will not want them to leave in between, unfinished.
Good content that is fresh and up to date is much more likely to keep the reader engaged, and they will like to spend time on your web. The manufacturing of the latest data and figures can be an alternative much less dramatic development, however,
it’s far essential for the relevance of an editorial. For example, an editorial that rates a few studies information from a year in the past will appear increasingly less applicable as time goes on. If new figures emerge they may be altered to mirror those. Even if the information suggests a comparable structure, it’s going to be much more modern and current. If, on the opposite
hand, the brand new statistics suggest a much-modified
structure, the item will be required to be significantly revised.
Remember that the world is changing fast. Newer concepts are arriving each day, every minute. New thoughts and views are flooding the web every second. Hence we cannot be passive with our content. Revisiting your work on planned intervals and editing it with current topics is the key SEO. Updating helps to keep your content evergreen.
Evergreen content is intended to be useful and relevant all year long. It is not difficult to create evergreen content. It is simply content that is relevant to your company, useful to your customers, and not out of date. Certain blog posts depreciate in value over time. Evergreen content is intended to last “forever,” or at least a couple of years in the fast-paced age of the Internet.
If you are a beginner or a budding writer, in the beginning, you may be a bit apprehensive about how to start and what to write. Start writing whatever comes to your mind initially ponder over the subject matter and then start researching on the subject. Make a broad outlay and create a topic and subtopic.
Read and acquire maximum knowledge and include new and fresh ideas. Follow the points I have mentioned and create an outline. Then fill the matter and organize it. Add some graphics to make it more relevant. Ask for readers to review and add some related links on the topic.