The approach to content writing services for education Institutions, social media, blog articles, and/or any advertising vehicle that targets education-seekers is unique. Content is frequently derived from school course catalogues and prepared in an academic style.
While the programme descriptions are frequently accurate and detail-oriented, they don’t work well as marketing content. Worse, uninteresting material has a lower level of engagement and performs poorly in search engines.
Academic-style curriculum descriptions are frequently dull and regimented in a list format. When website material is positioned in this manner for marketing purposes, it rarely appeals to prospects and frequently leads to non-conversion.
The online trend has caused massive changes in the education industry in terms of online branding, academic upgrades, and accommodating IT setup. Even if educational institutions achieve all of their objectives and provide all of the conveniences with high quality, how will anyone know about them?
Academic content writers have a distinct style and tone of writing. Because they deal with academic work such as writing term papers, essays, dissertations, projects, and theses. Academic content writers must write very specific content, which necessitates not only adequate research but also a thorough understanding of the subject at hand.
Academic content is not something that every content writer is capable of producing. Content writing services for education Institutions make use of their best content writers who have a specialisation in the subject they are writing about because they will never be able to do it justice unless they have a thorough understanding of the subject.
A good word must be spread through various mediums, which is where content writing services for the education sector come in. Content Writing Firms can project educational institutions on popular platforms and assist institutes in marketing themselves more effectively.
Writing educational website content.
The art of creating good website content is to write articles that are both relevant to your ideal readership and also fit with what Google and other search engines consider to be important.
Website content writing necessitates preparation, adaptability, creativity, and perseverance. Consider the various stakeholder groups you’ll be writing for, such as parents, potential students, group leaders or international agents likely to send you students, politicians and local leaders, governors or board members, existing students, teachers in your school and in other education sectors, to name a few.
Most organisations, and especially their senior leadership teams, are well aware of the constant juggling act required to keep everyone informed. Most of the time, this becomes the job of a few rather than a many. Typically, already overburdened marketing, sales, or public relations team will be assigned the task, and they will then have to go out and find content, organise interviews, and so on, just to have some decent content to work on. This will never suffice – not for the voracious appetites of education-based stakeholders, nor for Google and other search engines.
As more education providers seize the opportunity to expand their content base, this means that schools must significantly increase their content output in order to remain visible in the rankings and favourable in terms of their market reputation.
Eastside writers can assist you in the following ways:
Determine the type of content you could and should create based on your overall strategy and objectives.
Content writing services for education Institutions train your employees on the importance of content creation and assist in bringing about the necessary cultural shift.
Provide copywriting coaching, workshops, and lock-ins for your teams to either co-write and co-create content or to provide the appropriate space for them to do so.
Assist you in creating video content and other media for use on your website and in a broader social context.
If all of that seems like too much, we also provide copywriting services. This is where our singular focus on the education industry really shines. We understand the medium very well, and the content will generally feel as if it was written by a member of staff.
Content writing services for education Institutions collaborates with a number of educational journalists and academic writers who provide content on-demand tailormade to your specifications. However, we would encourage you to collaborate with your own team to create the amazing utterances that appear on your site. Send us an email right away to let us know what you believe you require. And if you’re still unsure, contact us anyway – we might be able to help you figure it out.
Who Requires Academic Content Writers?
Academic writers are needed for curriculum development by publishers, schools, colleges, and EdTech companies. To create effective and useful learning content, our instructional designers collaborate with subject matter experts, graphic designers, and video editors. Book development services are also available to publishers, businesses, and schools seeking to meet specific learning objectives.
Maintaining clarity and relevance
The goal of Content writing services for education is to provide knowledge. It should always be written with the reader’s interest and level of understanding in mind. Academic content writing has the power to broaden a reader’s imagination.
The proper content is that which does not confine itself to the written word alone. Academics believe that ideal content should include images, graphical representations, and the work of instructional designers.
Eastside Writers team is skilled at producing high-quality academic papers for both researchers and students. We also create and design books based on the needs of our clients.
Eastside Writers has compiled a list of academic content writing solutions.
- Writing research
- Instructional Write-up
- Ghostwriting
- Book design
- Writing a term paper
- Course design
- Writing a thesis
- Compiling an essay
- Writing a review
- compiling a report
Do you require a low-cost content writing service for your educational institution?
You’ve come to the right place. Visit us at www.eastsidewriters .com
Eastside Writers, content writing services company, offers a variety of customised content solutions for the Education industry. They are the pioneers of Content writing services for education institutions not only in India but across the globe.
Technology has had an unprecedented impact on the education sector. Surviving alone is no longer sufficient. Government or private educational institutes, profit or non-profit organisations, schools or colleges, professional institutions or universities, or e-learning agencies all require branding and content marketing.
Why do students require high-quality Content Writers?
Students hire writers to create content on a specific topic or subject, with specifications such as proper word limit, factual details, introduction, conclusion, bibliography, and body. Keeping this in mind, let us look at how to choose a suitable content writer to provide academic content.
Choose a writer for academic writing who is aware of the subject and has in-depth knowledge of the subject. They will not be able to provide you with the best type of content you are looking for unless they are well-versed in the subject.
Remember to provide the writer with all necessary information. Deadlines, specifications, what should be added and what should be left out – everything. The more information you give them, the better the article they can write for you.
Examine samples to determine whether the person you’re hiring is capable of doing the type of work you require. Because the writer you’re hiring is being compensated for the content they provide, it’s your right to check to see if they’re qualified for the job. Go through their testimonials and check are the best Content writing services for education institutions.
Check to see if they have a strong command of the subject and language. Grammar is also essential. Your career is dependent on the content they will provide, so there is no way you can cut corners.
Check to see if the person you’re hiring can adhere to a specific editorial style. Verify to see if they understand how to provide content for a variety of mediums.
Check to see if the writer you’re considering hiring knows how to properly place citations and use sources.
Plagiarism in academic writing will ruin your career, so choose someone who understands these and is willing to go the extra mile to provide you with an original study of the topic at hand.
Check to see if the person specialises in academic writing. There are numerous content writers available, each with their own area of expertise. Someone who is well-versed in business and analytical writing will be unable to provide the best product descriptions. Similarly, someone who is used to writing listicles or articles on broad topics will struggle to do academic writing justice, so choose wisely.
If you follow these guidelines, you should have no trouble finding a good content writer who will provide you with excellent academic writing for your school or college. As for writers, since you’re getting paid and this is freelancing, consider whether you can do justice to the work you’re taking on before proceeding. Academic writing can be difficult, so make sure you’re up for it.
Types of Content Writing Services Come in a Variety of Forms Educational institutions.
A good audience is always attracted by good content.
A content writing firm‘s role is more or less the same for any category of an educational institution; the only difference is the group of viewers.
Manage Website Content: A content writing service firm ensures that the information on a university’s website is accurate, relevant, and up to date.
Articles and blogs: For the institution’s website, content writing firms can write blogs and articles about the latest trends in the education industry.
White Papers: These are documents that provide information to the public. This is especially true in business schools and universities, where students rely on case studies and white papers. Content writing services also aid in the preparation of study materials for students.
SEO Content: A content writing firm could create content for search engine optimization by using frequently used or related words. The educational institution’s website appears in the top searches based on the relevancy of what is searched.
Advertisement: When advertisements, flyers, and brochures contain appealing content, the educational institution’s image improves. Advertorials, banner contents, brochures, flyers, and other types of content are all written by content writing services.
Business Content: A content writing service firm creates effective content for newsletters, email communications, video content for teaching, press releases, and other internal and external communications for the institution.
Presentations and speeches: Speeches and presentations provide information about the educational institute. When professionals deliver a well-structured and flowing speech, the audience is left with a favourable impression of the institution.
Marketing on the Internet: In this day and age, it is critical to demonstrate your online presence. Content writing services assist in the creation of content for advertisements or infographics on a variety of popular platforms. Guardians and students prefer to conduct their inquiries online. In addition, it has a high conversion rate when compared to other channels.
Advertising on paper: Brochures, flyers, press releases, and hoardings are some other forms of advertising that an institution may use to convey its worth.
Being present and knowing what to do are both crucial. As a result, simply advertising at various stages may not be as effective as advertising with strong and appealing content.
Developing Academic Content: Adding value to the students who have enrolled is essential. A content writing firm assists in the structure of course contents, case studies, and the creation of specialised notes on the institute’s behalf for students while maintaining standard quality.
Communication, Internal or External: Educational institutions maintain regular contact with guardians, students, placement agencies, other institutions, and government officials. Such formal interactions necessitate the use of standard formats and content as the foundation for the conversations. A content writing service agency simplifies the process.
What Distinguishes Good Academic Content Writing?
Formal and Logical: The communication should be logical and formal. The introduction should provide a synopsis of what is to come in the text. As a result, the reader knows what to expect. Aside from that, it should be able to attract and hold people’s attention. This is possible if the content is concise and well-organized. The ideas should be linked and distributed logically throughout the text.
Unbiased: It should be written in an unbiased manner with regard to ideas and theories. Being unbiased entails presenting both your own and the opposing argument and allowing readers to decide which argument to support. In other words, rather than rationally expressing ideas, the content should attempt to build an opinion. It should stimulate the audience’s ability to think for themselves.
Resourceful: It is necessary to be resourceful. It should make use of words to help the reader understand. Along with that, it must have all of the necessary tactics to make it simple to explain a topic or idea. It should use a language that is simple and straightforward.
Citations: A good educational paper will rely on a number of useful citations as its foundation. It increases the credibility of a paper while also making it more interesting. This is accomplished by citing the appropriate sources for the idea, data, research, and text. It is also necessary to avoid plagiarism in this case.
Formatted: An educational writing is a well-formatted text that is divided into three sections: introduction, body, and conclusion.
With us, you can find the right people to assist you with your academic content writing needs.
Salient Points to Create a Vibrating Content For Academic Purpose.
1. Write from the Student’s Point of View.
Who better to testify to the experience of attending your school than your students? Nobody. When all of your website’s content comes directly from your marketing team, it can appear unauthentic. Listening to how and what your community says about you can give you a pulse on the words and phrases you use. You can accomplish this by:
- Conducting interviews
- Reading, re-sharing, and posting testimonials
- Listening to videos
- Looking on social media for comments and reviews
Listening to what others are saying about your school allows you to share an authentic perspective on your story that would otherwise be boring if you told it yourself.
Many schools, for example, include student testimonials throughout their website. On the Student Life page, Some reputed schools have some very compelling testimonials to demonstrate an authentic perspective on the student experience.
While such testimonials are powerful on their own, it is content like this that can inspire headlines and even marketing campaigns. For example, if I wanted to talk about diversity and inclusion on campus, this quote would be a great starting point for writing something genuine and authentic, rather than bottled!
Your community perceives your school differently, so think about what they have to say and where on your website you can share it, whether you repurpose it or use it entirely. And, while there are places on your website where you should talk about yourself, it shouldn’t be all about you. Consider how you can replace “we” with “you” to make prospective students feel more at home at your school.
2. Make use of action words.
While this may seem like a no-brainer, action words make your page, blog, and news headlines, as well as call-to-action buttons, more engaging. When used on a button or even as a page headline, “Inquire Now” is far more powerful than “Inquiry Form.”
For example, St. Mary’s Conven’s homepage features four call-to-action buttons with impactful images and action words focusing on the school’s mission, curriculum, opportunities, and more for their female students:
The Silver Oke’s school blog, for example, includes creative titles for its posts that include action words and exciting topics related to their excellent all-boys education programme:
3. Create Page Headlines with Value Propositions
Value propositions are statements that describe what your school has to offer and are essential for your school website. It is unique to your school and expresses the significance of what your school has in comparison to other schools. Consider statements that only your school can make.
The Cambridge School’s value proposition can be found on its homepage, which is distinguished by larger font size and school colour:
“A Cambridge education prepares students for life, helping them develop an informed curiosity and a lasting passion for learning. Schools can shape a Cambridge curriculum around how they want their students to learn, helping them discover new abilities and a wider world. Cambridge students develop the skills they need to achieve at school, university and work.”
Here are some more pointers on how to write a value proposition:
Focus on outcome messaging: What will a student achieve in life as a result of attending your school rather than another?
Highlight a potential visitor’s pain point or question.
Concentrate on the 5% that distinguishes you. Consider what you have to offer that no one else has.
4. Use Infographics to Make Yourself Smarter
Infographics, which use visually appealing graphics and statistics to tell your school’s storey, are another excellent way to promote it. It’s important to remember, however, that you shouldn’t rely solely on numbers to create an infographic. Instead of providing random statistics, you want to be able to tell a cohesive storey.
Charlotte Latin School, for example, has a fantastic infographic on their homepage that shares some interesting school statistics. However, they elevate the infographic to a new level by providing more information and the next step within each statistic. For example, the statistic about the campus’s number of acres is accompanied by a call to action to tour the campus:
5. Avoid using jargon.
Remember to avoid using school-related words, phrases, or terms that visitors, particularly prospects and donors, may not understand. While some people may click on these words out of curiosity, most will not if they are unsure what something on your website means.
Example: Holistic, Semblance, Surreptitious, etc.
This type of jargon may be more appropriate in a parent or student portal because those users will be more familiar with the terminology you are referring to, similar to naming a portal after a school mascot.
6. Employ the Inverted Pyramid.
The inverted pyramid method should be used to build each lower level and interior page on your website:
First, you want to grab people’s attention with an H1 and H2 title. Typically, the H1 is the title of the page for SEO purposes, so your H2 can be a value proposition or a fun title to capture the visitor’s attention.
Then you begin to create your content from there. You want to be able to generate interest and answer common questions about the topic you’re discussing. Write your paragraphs with text that is easy to read and can stand out with features such as colour, bold text, and bullets.
Finally, always include a call-to-action at the end of your content. There should always be somewhere else you want your visitor to go – whether it’s a form, a previous relevant article, or another landing page with more information.
7. Think about SEO.
Search Engine Optimization is another important factor to consider when creating content for your school website (SEO). This will have an impact on where your school’s website and content appear in search engine results based on the keywords a person searches for.
Whether you’re new to SEO or an experienced pro, you should always use Google Analytics to assist you in determining your keywords. GA will assist in identifying the terms that people are typing to find your school’s website and its pages.
In other words, you should include the terms and keywords that you want to rank for in the content on your website, from the title of your pages to your school news or blog.
8. Consider Positioning
When it comes to content placement, you might want to think about restructuring your secondary navigation into a “F” pattern, as research shows that Internet users read in a “F” pattern:
When incorporating call-to-action buttons on the same page as your content, it’s best practice to have the buttons as close to your written content as possible because they’re more likely to be clicked this way, but also to have them as part of your secondary navigation.
9. Make Captions
According to studies, image captions are consistently some of the most-read copies on a page. Consider pairing a strong image with a deep caption (two to three sentences long) that describes what is happening in the image or video.
Tulip day School employs this strategy throughout their website, accompanied by images with captions and large call-to-action buttons to engage website visitors:
10. Be succinct and well-organized.
Make your content as brief as possible. Take out the red pen to determine which words you can delete, emphasise, and highlight. Using lists, accordions, tabs, and different headers to break up sections and organise content will result in a more user-friendly desktop and mobile experience.
Composer, for example, makes it even easier to create a page for your website with a lot of information in a more concise and organised manner by using tools like accordions and tabs.
The content is clean, easy to find, provides the necessary information without being overwhelming, and is still tracked by Google based on the keywords included.
You can also use bullet points for your content, as many reputed schools do, to make it
easier to scan and digest:
11. Consider Mobile-Friendly.
When it comes to the content on your school website, it is critical to see how it looks on mobile to ensure that your design is not only responsive but also easily scannable, scrollable, has an appropriately sized font, and more. When it comes to content, size doesn’t matter in great mobile-first design. Remember that content will collapse from left to right, so place the most important information on the left side of your page.
